Website Speed Optimisation: Why It Matters

Introduction

Website speed directly impacts user experience, conversion rates, and search rankings.

Why Speed Matters

53% of mobile users abandon sites that take over 3 seconds to load, and each second of delay reduces conversions by 7%.

1. Image Optimisation

Use modern formats (WebP, AVIF), compress images, and implement lazy loading.

2. Enable Browser Caching

Set appropriate cache headers for static resources.

3. Minimise HTTP Requests

Combine CSS and JavaScript files and remove unnecessary plugins.

4. Use a CDN

Serve content from nearby servers to reduce latency.

Conclusion

Website speed optimisation is an ongoing process that keeps your site performing at its best.