Introduction
Google Ads can be a powerful tool for small businesses, but it requires strategy and optimisation to avoid wasting your budget.
1. Start with the Right Campaign Structure
Organise your campaigns effectively by separating campaigns by product/service type and using tight ad groups.
2. Keyword Strategy
Focus on long-tail keywords with less competition and higher intent, and use negative keywords to exclude irrelevant searches.
3. Write Compelling Ad Copy
Include your main keyword in the headline, highlight unique selling propositions, and use strong calls-to-action.
4. Optimise Landing Pages
Match landing page content to ad promise with clear headlines and single, focused calls-to-action.
Conclusion
With the right strategy, Google Ads can deliver consistent, qualified leads for your small business.
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